Paulina Rozalia Wiklo

CX & Product Strategist

Helping organisations turn complexity into clarity.

Data-led.
Insight-driven.
Customer-first.

● WomenTech Network ●
Professional MemberMiro Consultant & Enterprise Advocate Community Member

What I do today

I’m a senior multidisciplinary strategist with 15+ years of experience across brand and design strategy, customer experience, service design, and product-led environments.I work at the intersection of product strategy, customer experience, and operational execution — helping teams and organizations align around clear choices, build with purpose, and measure what matters.I help organizations navigate complexity by turning customer insight and meaningful metrics into clear, customer-focused decisions that drive business impact.If your organization is facing challenges around product focus, customer growth, or strategic clarity — let’s connect.

How I work

My work spans portfolio-level strategy, product discovery, operating models, and ways of working. I partner closely with product leaders, C-level stakeholders, and cross-functional teams to align around what matters most and execute with confidence.I enjoy messy early-stage problems, discovery work, and building clear, evidence-based paths from insight to MVPs, roadmaps, and measurable impact.Outside of frameworks and OKRs, I’m a hands-on collaborator who enjoys facilitating alignment, mentoring product teams, and designing ways of working that scale.

I bring a horizontal, systems-minded perspective to my work.I work across strategy, product, CX, and operations to:
• connect customer insight to business and product decisions
• surface trade-offs and decision points early
• design scalable ways of working, not one-off solutions
• help teams and leaders move from discussion to actionI’m often brought in when problems are cross-cutting, ownership is fragmented, or the organization needs clarity across multiple teams, products, or initiatives.

How I drive impact

Strategic connector
I connect customer needs, product strategy, and organizational realities — ensuring insights translate into clear decisions, aligned priorities, and coherent roadmaps.Systems thinker
I map complex systems across people, processes, and tools to clarify dependencies and design experiences that scale from frontstage to backstage.Facilitator & decision enabler
I design and lead conversations that unblock teams, align stakeholders, and move groups toward clear decisions and ownership.Product & CX operator
I operate hands-on across discovery, validation, portfolio planning, OKRs, and operating models, with deep experience in product-led B2B and B2C SaaS environments.Creative pragmatist
With a strong design foundation, I bridge strategy and making, turning abstract ideas into practical artifacts that help teams think clearly, align quickly, and execute with confidence.

…and outside of work

Outside of work, I’m driven by curiosity, reflection, and making sense of the world in different ways:🐕 Amateur (but committed) dog trainer
Learning patience, consistency, and behavior change the hands-on way.🏞️ Hiker
Clarity often comes on long walks, preferably uphill.🎨 Visual thinker
Painting, drawing, and exploring ideas without KPIs or frameworks.📚 Voracious reader
Across strategy, psychology, fiction, and anything that sparks curiosity.