Paulina Rozalia Wiklo

CX & Product Strategy

Helping organisations turn complexity into clarity.

Data-led.
Insight-driven.
Customer-first.

● WomenTech Network ●
Professional MemberMiro Consultant & Enterprise Advocate Community Member

What I do today

I’m a CX & Product Strategy Leader with 15+ years of experience across brand and design strategy, customer experience, service design, and product-led environments.I work at the intersection of product strategy, customer experience, and operations - helping teams and organizations align around clear choices, build with intention, and measure what matters.I operate at portfolio and system levels, shaping direction while staying close to discovery, validation, and delivery.I help organizations navigate complexity by turning customer insight and meaningful metrics into clear, customer-focused decisions that drive measurable business impact.I am often brought in when:
• strategy needs clearer translation into action
• discovery lacks structure or consistency
• prioritization feels reactive rather than intentional
• customer insight exists but isn’t shaping decisions
• multiple stakeholders need alignment around directionIf you´re navigating growth, facing challenges around product focus, or strategic clarity — let’s connect.

How I work

My work spans portfolio-level strategy, product discovery, operating models, and scalable ways of working.I bring a systems perspective - connecting business priorities, customer intelligence, and product execution into coherent direction.I partner with product leaders, C-level stakeholders, and cross-functional teams to align around what matters most and execute with confidence.I’m drawn to complex, early-stage problems — shaping clear, evidence-based paths from insight to MVPs, roadmaps, and measurable outcomes.

I work across strategy, product, CX, and operations to:
• connect customer insight to business and product decisions
• surface trade-offs and decision points early
• design scalable ways of working, not one-off solutions
• help teams and leaders move from discussion to actionI balance strategic thinking with hands-on delivery: facilitating executive conversations, building service blueprints, shaping MVP definitions, and coaching product teams to design and validate better decisions.

How I drive impact

Strategic connector

I connect customer insight, product strategy, and organizational realities — ensuring signals translate into clear decisions, aligned priorities, and coherent roadmaps.I operate across leadership and execution layers, bridging C-level direction with team-level clarity.My role is often to turn ambiguity into structured direction and measurable progress.

System thinker

I map complex systems across people, processes, and tools to surface dependencies, reduce friction, and design experiences that scale — from frontstage interactions to backstage operations.I design and improve the systems behind customer experience.Whether improving discovery flows, feedback ecosystems, or product-support handoffs, I design ways of working that are sustainable, not reactive.

Product & CX operator

I work hands-on across discovery, validation, portfolio planning, OKRs, and operating model design in product-led B2B and B2C SaaS environments.I lead structured discovery and validation for early-stage and evolving products. From opportunity framing and research synthesis to MVP definition and experimentation, I help teams move from assumptions to evidence — reducing risk while accelerating learning.

Facilitator & decision enabler

I design and lead conversations that move teams forward.
Through structured workshops, prioritization frameworks, and evidence-based decision models, I help stakeholders align around outcomes, clarify ownership, and shift from discussion to execution.I strengthen how product organizations think, decide, and deliver.

Creative pragmatist

With a strong design foundation, I bridge strategy and making.I translate abstract ideas into practical artifacts — service blueprints, decision frameworks, roadmaps, UI/UX designs, system maps — that help teams think clearly, align quickly, and execute with confidence.

…and outside of work

Outside of work, I’m driven by curiosity, reflection, and making sense of the world in different ways:🐕 Amateur (but committed) dog trainer
Learning patience, consistency, and behavior change the hands-on way.🏞️ Hiker
Clarity often comes on long walks, preferably uphill.🎨 Visual thinker
Painting, drawing, and exploring ideas before structuring them.📚 Voracious reader
Across strategy, psychology, fiction, and anything that sparks curiosity.